Everyone knows even one hairdresser’s salon which doesn’t need any advertising. It is hidden somewhere in the city center, there’s often hard to reach it and you have to wait for the visit for a long time.
What is a reason of this situation?
It’s very simple because that salons act on recommendation and biding. The owner’s choose their customer delicately. Nobody who wasn’t recommended can sing up for the visit. The circle of customers is small but persons who come along are content with prestige of the salon. You can find that kind of salons on the small streets and in the alleys of big cities centers. They attract customers’ attention by their design, secretiveness and nonchalance.
They are designed very carefully, often in the old, period, beautiful town houses with specific atmosphere. That flavor conforms to a lot of people who like glamour and enchantment of that kind of places. Another sort of hair salons are situated on housing development. They attain the customers for years but it earns interest.
Usually the local community carves out opinion about the salon fast. If it is positive, supply and demand will be assured for years. That’s s nothing strange about it – if we appreciate convenience, there’s no reason to look for salon far afield and experiment. In that kind of salon you should try to create cozy and homely atmosphere where everyone will feel good. You can’t forget about comfortable furniture and soft, pastel colors. The area for the children is also welcome.
Every hairdresser’s salon, without regard for location, should sell professional cosmetics which are used there. It is worth to have glass showcase where you can display different kinds of masks, creams or another products which you want to recommend.